La France Mutualiste capitalizes on its CRM tool to improve its sales rebound capacity

" The application allows us to draw up the cartography of the
relational and family circle of our members. A key to then launch targeted marketing campaigns."

Catherine Pétapermal – Director of Operations

To enhance its customer knowledge and to develop its portfolio, La France Mutualiste, specialist in retirement insurance policies for soldiers, relies on the Coheris CRM solution.

The objective is two-fold: To get an extended view of members and to promote collaborative work between the head office and the regional sub-branches.

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