Enhance your customer acquisition strategy through merchandising

Coheris Merch: to support negotiation and decision-making and grow your presence in supermarkets and specialised retail channels

With Coheris Merch, the decision support solution for merchandisers that merges smoothly with your sales force management tools, you can optimise shelf layout, increase the visibility of your products and boost your sales.

In addition, Coheris Merch helps you:

 

 

  • Improve the effectiveness of your merchandising strategy
  • Find an overall visual solution to the category-based approach
  • Understand and explain the performance of your placements
  • Facilitate your contact / negotiations with distributors
  • Effectively distribute planograms to your field sales force

 

 

 

 

 

 

 

Advantages:

  • Manipulate and optimize planograms through a 3D retail simulation
  • Real-time collaboration between the strategic and operational teams  
  • Advanced reports and analysis
  • Increased sales efficiency thanks to its direct integration into an SFA: see Coheris Trad

 

 

Gartner takes note: – Cool Vendors in Consumer Goods, 2010 "The Coheris approach enhances productivity by tightly integrating SFA, space management and related analytics".

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pictoTake things a step further:

 

 Coheris Trade

A complementary SFA tool for maximum sales efficiency.

The real state of the shelves, communicated by the sales forces, is compared to the planograms to identify any discrepancies.