Perform a relevant targeting and effectively monitor your ROI with CRM Marketing tools
Coheris CRM Marketing tools combine customer information enriched by knowledge and intelligence with a powerful marketing engine: a solution that brings together all the useful data to perform a relevant targeting and gives you all the capacities to efficiently manage campaigns, from planning to ROI monitoring.
As a solution for Marketing professions, Coheris supports you in operation and campaign management
Coheris CRM Marketing helps you to:
- Optimize your customer segmentation: CRM Marketing consolidates, enhances your databases and provides you all the targeting, scoring and segment qualifying features.
- Value your CRM contact source by sharing a unified and transversal view of your customers and prospects with all your company players (sales force, product, customer service).
- Make each contact a business opportunity: from lead generation to loyalty programs, the relational engine of Coheris CRM follows each step of the customer journey by personalizing offers and interactions for each customer.
- Facilitate marketing campaigns on every channel: arrange operations, standardize requests while ensuring messages consistency either from the head office or network, and effectively monitor feedback conversion.
- With CRM Marketing, make your campaigns definition, planning and setting up easier. Operation follow-up is handled until campaigns ROI computation.
- The analytic CRM allows monitoring your strategic marketing by offering Coheris business intelligence tools for data measure, analysis and reporting to your marketing management.
- Enhance your customer insight with CRM Social solution that connects to your social-media page and enables to automate posts and messages integration directly into your customer form.
Advantages of the CRM Marketing solution
- Enhance customer value through a smart source of contacts and qualified leads.
- Target and segment your customer information, analyze their expectations to convey the right message at the right time.
- Boost your commercial business and retain customers.
- Effectively monitor your multi-channel campaigns through automation and transparency capabilities.
- Enjoy a real-time view over lead generation processes, opportunity detection, and your operations ROI with simple and quick dashboards.
- Increase speed and efficiency to optimize time-to-market – actual competitive asset.