Coheris CRM Merch
Merchandising - Focused on your growth strategy
A powerful tool designed for CPG manufacturers, to analyze the potential of a store and increase development opportunities.
It optimizes your shelf layout planning, maximizes your products visibility and boosts your sales and market shares.
Category-based approach management
Coheris CRM Merch assists manufacturers and CPG retailers on enhancing their product layout in retail outlet. Covering the whole merchandising process, it develops category-based strategies for highly competitive sectors, especially to:
- Build an effective merchandising strategy,
- Optimize the store shelving and product assortment,
- Develop market shares for product categories,
- Lead well-argued negotiation,
- Manage operational teams.
Simulate your shelf planning and enhance your product offer
In order to add value to the product range, you must be able to follow the consumer throughout the shelf scanning, trigger impulse purchase and generate traffic in points of sale. With Coheris Merch you can simulate the facing design taking into account the consumer decision tree and different product range performances while incorporating the distributor management constraints.
You can support your layout recommendations by integrating tagging items, cross-merchandising furniture… The user moves through the point of sale represented in 3D, visualizes the POS impact, promotional displays as well as other sales supports, to experience the shelf display perception exactly as the consumer does.
Increase efficiency aligned with sales forces
Although fully standalone, Coheris CRM Merch easily fits Coheris CRM Nomad, the SFA (Sales Force Automation) product from Coheris, targeting the same companies.
The reality of field shelf display, transmitted by the sales forces, is compared to planograms to identify variances. Thus, the shelf display layout can be rectified and the global sales efficiency is optimized at lower cost.