To raise the product category value, you need to have full command of the way the consumer reads the shelf line-up, trigger an impulse purchase, and drive traffic to the PoS. Indeed, the product will standalone when selling in the PoS. Therefore, the consumer shall find and understand the offer by himself/herself.
Coheris CRM Merch allows you to mock test the organization of the shelf line-up by taking into account the decision making tree of the consumer, the performances of several product groups, whilst adding the distributor’s management requirements.
You can support your set-up recommendation with the display of tagging items and cross-merchandising fixtures. The user moves around the PoS showing in 3D, see the point of sale advertising, the gondola units and other promotional fixtures to experience the shelf line-up as the consumer see it.